Much has been said that some world-class companies have a distinctive culture that gives them an edge over their competitors. Statements related to the culture of a particular company are often found in business publications. For example, a lot is said about the Toyota culture and values. Even though many researchers and practitioners acknowledge the importance of the business culture for the long-term success of an organization, few can describe the unique distinctive characteristics of a given company and, more important, how where these characteristics were generated in the first place. What is the source of these values that give the organization an edge and where the people that exercise them are sourced?
Having worked for Nokia for about 4 years, a company that took the world by storm by quickly becoming the worldwide leader in such technologies as mobile telephony, telecommunication equipment and software, it is actually easy to trace the sudden success of this company to the values of the country where this company was founded. These are some the characteristics of the Finnish culture, from where Nokia sources many of its managers and engineers:
- Excellence. No matter the activity, Finns always strive for excellence when doing it. This holds for engineers, scientists, lawyers and business managers but also for clerks, plumbers, cleaners and tax drivers.
- Transparency. Finns like to describe themselves as honest people. Since honesty is a term that may be subject to complex interpretations, I prefer to use the term transparent. Finns are very straightforward telling always what is the most accurate and truthful statement from their point of view, even in situations where they are the agents themselves.
- Knowledge. Finland always scores very high in international competitions where their students’ knowledge is measured against other countries’ students. Finland is considered the nation that read the most in the world. Per capita sales of books are sky-high, so is the circulation of newspapers and magazines.
What is the advice for the recruiting leaders, managers and executives? First of all, develop a strong culture in your company or division. Screen candidates thoroughly for a strong fit with the high-performance culture that you developed. See what values they bring from their families and how they exercise them. Do not forget to ask what their upbringing has taught them about work relations and work performance. It is very important to know what they have been raised to believe. Look for their innermost beliefs about people. The way they think about others tells a lot about how they are. Look also for familial relations. If they act transparently towards their closest relatives, they are likely to behave the same way at work. The advice boils down to: it is the culture, and don’t forget it!